#FA Success Ep 362: Creating Affiliate Advisor Compensation Plans And Profession Tracks To Scale Capability Previous $1.5B AUM, With Jeff Brown


Welcome again to the 362nd episode of the Monetary Advisor Success Podcast!

My visitor on right now’s podcast is Jeff Brown. Jeff is the President of Stratos Personal Wealth, an RIA based mostly in San Diego, California, that oversees nearly $1.5 billion in belongings underneath administration for simply over 350 shopper households.

What’s distinctive about Jeff, although, is how his agency has developed affiliate advisor compensation plans and profession tracks, with well-defined Stage 1, Stage 2, and Stage 3 efficiency indicators of precisely what these advisors ought to be capable to accomplish at every stage of their profession development in the direction of changing into a lead advisor (which is permitting the agency to coach and develop its future senior advisors from the bottom up).

On this episode, we discuss in-depth about why Jeff selected a progress technique of getting the agency generate prospects for its lead advisors and the way it allowed them to rent and develop advisors that higher join with and serve (and retain) shoppers as an alternative, the distinctive efficiency assessment plan and scoring system that Jeff carried out to each spotlight when his affiliate advisors have been prepared for a promotion and is used to calculate their bonuses, and the way the agency has leveraged shopper referrals, content material creation, social media, and M&A to herald shoppers for its advisors on the way in which to rising to almost $1.5 billion of AUM (and is now growing the agency’s advertising and marketing funds and hiring a devoted advertising and marketing skilled to assist additional develop his agency’s attain).

We additionally speak about how Jeff transitioned from the wirehouse world to begin his personal RIA and the way, after feeling initially overwhelmed by every little thing from deciding on expertise to leasing workplace area, he selected the supported independence mannequin supplied by Stratos Wealth Companions, the psychological shift from specializing in earnings to enterprise worth that led Jeff to promote a minority stake, and subsequently a majority of his agency to Stratos, and the way changing into an worker of the agency Jeff beforehand owned has truly been energizing for him as he works to develop the chance past his personal agency and construct out a complete unified non-public wealth platform underneath the Stratos umbrella.

And make sure to take heed to the tip, the place Jeff shares how a nasty partnership breakup earlier in his profession has modified the way in which he views and creates partnership and working agreements right now, why Jeff needs he had set greater objectives for himself earlier in his profession and revels in what number of alternative ways there are to construct a profitable advisory enterprise (regardless of naysayers who say “you may’t do it that method”), and why Jeff recommends that younger advisors determine early on of their careers whether or not they need to pursue an worker advisor path or construct a agency of their very own as they consider their very own profession threat and return preferences.

So, whether or not you are enthusiastic about studying about learn how to construct affiliate advisor compensation plans and profession tracks, learn how to leverage a multi-faceted advertising and marketing method to generate shopper leads, or what it seems prefer to roll up into a bigger RIA, then we hope you get pleasure from this episode of the Monetary Advisor Success podcast, with Jeff Brown.

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