Normal Life backs Samaritans at Christmas

Normal Life, a part of Phoenix Group, is backing the Samaritans charity with a sequence of actions forward of Christmas to make sure individuals know the place to show to if they’re struggling to manage throughout the festive interval.

It’s the second 12 months in a row the agency has supported the charity, which receives a median of greater than 14,500 phone calls from throughout the UK and ROI on Christmas Day.

To boost consciousness of the assist supplied by Samaritans, Normal Life has funded a TV advert which launched on social channels in November.

The corporate has donated TV airtime to Samaritans within the lead as much as Christmas Day. 

The movie encourages individuals to assist Samaritans at Christmas and reminds the viewers that they’re there, if assist is required.

Normal Life has been a company accomplice of the charity for 3 years and makes use of coaching assist from Samaritans to coach its staff on how one can assist prospects in susceptible circumstances and to hear with empathy.

It stated the coaching has been “vastly helpful” and it’s looking for to increase the energetic listening rules to colleague on the lookout for assist managing troublesome or distressing conversations.

Richard Amos, head of company partnerships at Samaritans, stated: “We’re embarking on a necessary and impressive programme of exercise centered on recruiting and coaching extra listening volunteers to satisfy current calls for and increase our service.

“Donations are vital in guaranteeing we will proceed offering assist for anybody struggling to manage. Our partnership with Normal Life has been vastly vital in elevating each these important funds and the attention of the significance of listening throughout their buyer assist groups.”

Sangita Chawla, chief advertising officer at Normal Life, stated: “We all know that the Christmas interval could be a difficult time for a lot of, and it’s extremely essential that folks know the place to show. Individuals additionally want the understanding of figuring out that there will probably be somebody on the different finish of the cellphone to assist, which is why I’m proud that we’re supporting the operations and calls on Christmas Day.”

About Samaritans

  • Anybody can contact Samaritans FREE any time from any cellphone on 116 123, even a cellular with out credit score. This quantity gained’t present up in your cellphone invoice. Or you possibly can go to 
  • Each 10 seconds, Samaritans responds to a name for assist.
  • Samaritans is a charity and it’s the general public’s sort donations and 23,000 volunteers that imply it’s at all times there for anybody struggling to manage. Discover out how one can assist or volunteer.
  • You’ll be able to comply with Samaritans on social media on TwitterFb and Instagram.



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