RBA launches ‘Reimagine the $5’ marketing campaign for brand spanking new banknote design




RBA launches ‘Reimagine the $5’ marketing campaign for brand spanking new banknote design | Australian Dealer Information















Public urged to contribute concepts

RBA launches 'Reimagine the $5' campaign for new banknote design

The Reserve Financial institution (RBA) has initiated a public marketing campaign to collect concepts from the Australian neighborhood for incorporating First Nations cultures into the brand new $5 banknote design.

Michelle McPhee, RBA assistant governor for enterprise providers, burdened the significance of neighborhood involvement.

“We invite all Australians to reimagine the $5 banknote within the seek for themes that mirror our nation’s distinctive and wealthy First Nations cultures and historical past,” McPhee mentioned. “This could possibly be a narrative handed down for generations, a location, an concept, an instrument or an object that binds a neighborhood.”

Engagement with First Nations organisations

To make sure the design authentically represents First Nations cultures, RBA is collaborating with First Nations organisations throughout all states and territories. This direct engagement goals to encourage widespread participation and collect a various vary of concepts.

“Involving the general public on this course of is important, and by actively participating First Nations communities, we are able to higher seize themes that inform our nation’s story,” McPhee mentioned in a information launch. “As instances change, so do our banknotes. The latest replace to the $5 banknote was in 2016, and there have been 4 totally different $5 banknote designs for the reason that Sixties.”

Australians are inspired to submit their themes for the brand new $5 banknote from March 1 to April 1 on-line.

Background and subsequent steps

The redesign will see the alternative of Queen Elizabeth II’s portrait, with the Australian Parliament persevering with to adorn the opposite aspect of the notice.

Following the submission interval, an professional panel, together with First Nations representatives and senior RBA and Notice Printing Australia management, will overview the concepts.

A theme, or mixture of themes, can be chosen, and First Nations artists will then be invited to develop the design. The RBA commits to acquiring the required cultural permissions all through this course of, aiming to finalise the design by the tip of 2024.

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