SJP sponsors Sky Arts television to spice up model consciousness

Wealth supervisor St James’s Place has entered into its first TV sponsorship deal because it goals to extend its model consciousness.

The wealth supervisor stated its promoting marketing campaign would promote the advantages of taking monetary recommendation.

SJP’s partnership with Sky Arts will launch on Monday, 1 April.

The price of the sponsorship has not been disclosed.

The marketing campaign will concentrate on, “providing invaluable recommendation all through life’s journey” and can function a spread of photographers, dancers, artists, designers and musicians.

SJP stated the sponsorship was a part of its wider model consciousness marketing campaign and that the agency shut Sky Arts attributable to a shared want of constructing their respective providers extra accessible and related to extra individuals.

The marketing campaign may even run on radio and social and digital platforms.

Liz Kelly, chief company affairs officer at St James’s Place, stated: “We’re delighted to hitch forces with Sky Arts. Sky Arts’ assorted programming reaches a large and various viewers, making completely different disciplines of the humanities accessible and valued in all walks of life. 

“We consider monetary recommendation needs to be valued and accessible in the identical method. On this new partnership with Sky Arts, we purpose to showcase confidence gained by one-to-one recommendation all through life’s journey.”

The SJP model has taken just a few hits within the first quarter of this 12 months.

Most just lately the wealth supervisor stated it had put aside £426m to take care of shopper claims about historic ongoing recommendation after a surge in complaints in late 2023.

The agency, one of many greatest wealth advisers within the UK with round 5,000 companions, stated it had seen a string of complaints, many from complaints dealing with corporations, that ongoing recommendation which ought to have been given to purchasers had not been offered to the extent anticipated.

Final 12 months the agency introduced, in October, that it had concluded a “complete evaluate” of its shopper charging mannequin and introduced plans for a less complicated and extra comparable charging construction.


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