Spending falls in February regardless of competition enhance




Spending falls in February regardless of competition enhance | Australian Dealer Information















Customers shift focus to experiences

Spending falls in February despite festival boost

The newest CommBank Family Spending Insights Index has revealed a slight lower in family spending by 0.3% in February, with the index falling to 141.61.

The decline was led by drops in family items and transport classes, signaling a continued softening in client spending habits. Regardless of the general downturn, Australians confirmed a robust desire for experiences over items, as evidenced by elevated spending on music festivals and occasion centres.

Experiences over items

Amidst the general lower in spending, the hospitality class noticed an increase of 0.7%, with music festivals experiencing a 76% spike in spending. Equally, operate and occasion facilities witnessed a dramatic 115% surge, pushing the recreation class up by 0.5% for the month.

These features, nonetheless, have been inadequate to counterbalance declines throughout seven out of the 12 classes throughout the CommBank HSI Index, notably in family items (-1.9%) and transport (-1.6%).

Regional family spending highlights

Queensland was the only state to report a rise in spending for February 2024, albeit nonetheless trailing behind the nationwide year-on-year progress fee. Probably the most important drops have been noticed within the Northern Territory (-3.2%), the ACT (-2%), and Victoria (-0.8%).

Insights from CommBank chief economist

Stephen Halmarick (pictured above), CBA chief economist, commented on the findings, noting the development of prioritising social occasions and experiences, reminiscent of concert events by well-liked artists like Taylor Swift. This shift in spending in direction of music festivals, flights, and hospitality venues displays a broader sample of client conduct favouring experiences, whilst general spending contracts.

“February was a giant month for concert events and social occasions in Australia… with spending up on musical festivals, in addition to spending on flights and hospitality venues, probably related to the headline concert events,” Halmarick mentioned in a media launch.

“Nevertheless, the leap in hospitality and recreation spending wasn’t sufficient to offset weak spot throughout seven of the 12 classes of the Index, which paints an image of shoppers slicing again.”

The CommBank economist additionally highlighted the importance of the general annual improve fee of the HSI Index falling to three.5%, which, when adjusted for inflation, urged a stagnation in actual phrases.

Trying forward, Halmarick mentioned CommBank anticipates a continued softening in family spending, influenced by the November 2023 rate of interest hike. This development, mixed with slowing inflation, reinforces the assumption that the RBA might start to decrease official rates of interest by September this yr.

The CommBank HSI Index, which presents a macro-level snapshot of month-on-month spending traits, is derived from de-identified funds information throughout roughly seven million CBA prospects. This information represents round 30% of all client transactions in Australia.

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