Weekend Studying For Monetary Planners (February 10-11)


Benefit from the present installment of “Weekend Studying For Monetary Planners” – this week’s version kicks off with the information {that a} latest survey sponsored by CFP Board demonstrates the upsides of a profession in monetary planning, from a median wage of almost $200,000 to versatile work schedules and a robust sense of objective amongst advisors. As well as, associated analysis suggests additional alternatives for companies trying to purchase and retain expertise, from offering a larger sense of autonomy to constructing efficient service groups.

Additionally in business information this week:

  • A latest research finds that having an outlined advertising and marketing technique is a linchpin of selling success, as advisors with an outlined technique have been extra prone to have seen a rise in inbound leads through the previous 12 months and have extra confidence in assembly their observe objectives through the coming yr than these with out one
  • The variety of RIA-focused annuity marketplaces and their gross sales quantity continues to develop as many brokers flip to the RIA channel and commission-free annuity choices make annuities extra engaging to fee-only advisors

From there, we’ve a number of articles on advisor advertising and marketing:

  • How creating content material that solutions the questions of a agency’s preferrred goal consumer may also help it construct belief with potential purchasers even earlier than assembly with them
  • How advisors can finest leverage consumer testimonials and opinions, together with why video is usually the simplest medium to ship them 
  • How advisors can successfully ask for consumer referrals with out coming off as too ‘salesy’

We even have various articles on money move and spending:

  • How advisors may also help purchasers higher perceive the “why” of their spending habits
  • Why a major variety of youthful Individuals are affected by “cash dysmorphia” and the way advisors may also help them see the fact of their funds
  • An exploration of research-backed strategies for producing essentially the most happiness in the case of spending cash, from ‘shopping for’ time to delaying consumption

We wrap up with 3 ultimate articles, all about saying “no”:

  • How curating a shorter to-do record may also help people overcome “planning bias” and get extra carried out on time  
  • Why saying “no” to invites and alternatives can unlock time for one’s highest priorities
  • Experimental findings counsel that individuals are inclined to overestimate how upset these providing an invite will probably be if the invitee decides to say no it, suggesting that people can maintain extra free time of their schedule with out burning bridges with family and friends

Benefit from the ‘gentle’ studying!

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